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IBM Social Analytics: The Science Behind Social Media Marketing

Discover how marketers are combining that knowledge with other sources of customer information to guide marketing decisions and shape marketing campaigns, cultivating relationships with online advocates to help steer product development, and, ultimately, boosting sales and revenue. Request Free!

Free eBook: 8 Google Tools to Improve Your Marketing Effectiveness

The search engine remains the dominant destination people land on when they do research, look for reviews and shop. However, Google is not only a search engine. It also owns a range of assets that provide marketers with social networking and content creation opportunities. Find out about some of Google's lesser known tools and learn how to use them for marketing your business. HubSpot's latest eBook will help you get started with 8 of these tools and improve your marketing effectiveness. In this eBook you will learn how your marketing can benefit from: Google AdWords Google Docs Google Keyword Tool Google Alerts Google News Google Reader Google Places Google+ Request Free!

The Definitive Guide to Integrating Social Media and Email

First off, social media usage actually makes consumers even more engaged with their email inbox. Plus social media users are likely to share their email-delivered content with their personal networks. That's additional juice for email campaigns. In the new eBook The Definitive Guide to Integrating Social Media and Email, find out how to: Discover where your social media audience is Use social networks to grow your email list Use email to grow social followers and expand your reach Develop the right content approach for each channel Tie it all together for integrated campaigns Monitor metrics and measure results Start making email and social media complementary marketing channels, and boost your campaign ROI. Download your copy of The Definitive Guide to Integrating Social Media and Email now! Request Free!

Learning SEO From the Experts: A Step-By-Step Guide

Whether you are just getting started with SEO, or have been at it for years, this guide offers useful tips to get found online by more prospective customers. This free 27-page SEO guide covers all the elements of a successful SEO improvement strategy, including: Identifying Keyword Opportunities Mastering On-Page SEO Link-Building Strategies How to incorporate social media into your SEO efforts Tips for Ongoing SEO Improvement This guide features contributions from top experts in the SEO industry. Request Free!

How to Use Pinterest for Business

Pinterest isn't just another social media network. What appears to be the fastest-growing social media site ever has become a huge traffic referral (arguably, more powerful than Google+) for all businesses. An increasing number of companies are leveraging the platform to reach a new audience, increase visits to their websites, and generate leads or retail sales. And guess what? It's working. Download this free, 44-page eBook and learn: How Pinterest works and top reasons you should be using it How to create a Pinterest account and grow followers How B2B companies use Pinterest for lead generation How eCommerce companies use Pinterest to increase retail sales Examples of how real-life businesses leverage Pinterest for growth This is the first complete guide to Pinterest for businesses. Download this new eBook today, hot off the press! Request Free!

New Guide: How to Use Google+ for Business

Have You Built Your Google+ Business Page Yet? On November 7, Google+ opened its doors to companies, allowing them to build business pages and encouraging them to increase their following. Grab HubSpot new guide to learn how you can start using Google+ for business. In this guide you'll learn: How to set up a Google+ business page Marketing best practices with your Google+ page The benefits of Google+ in search Google+ Circles & the value of segmentation How to incorporate the +1 button on your blog Request Free!

10-Step Checklist for Your Next Website Redesign

Every now and then your website needs a refresh. Radical redesigns are a great way to transform your site into a beautiful new butterfly. A redesign can be a huge success - or it could fail terribly. After all, it's a long and tedious process. That's where checklists can make your job a whole lot easier. Whether you're working with an agency or redesigning in-house, this checklist will save you from some headaches. Request Free!

An Introduction to Closed-Loop Marketing

By reading this eBook, you will gain: A clear understanding of how closed-loop marketing works 6 tips on becoming a better marketer by closing the loop Details on how to fix your loop if you spot something odd in it Request Free!

How to Attract Customers with Twitter

In this eBook, you will discover the different stages of optimizing your Twitter presence for attracting leads and customers. More specifically, you will find out how to: Optimize your Twitter presence for brand awareness & search Jump start your Twitter lead generation strategy Measure the ROI of Twitter Request Free!

Learning LinkedIn From the Experts: How to Build a Powerful Business Presence on LinkedIn

With this eBook, you will learn how to: Build Your LinkedIn Foundation, by Stephanie Sammons Grow Your LinkedIn Network, by Jan Vermeiren Use LinkedIn to Market Business, by Neal Schaffer Use LinkedIn to Market Yourself, by Lewis Howes Measure the Return-on-Investment (ROI) of Your Efforts, by Rebecca Corliss Request Free!